How to Keep Your Business Afloat as the Pandemic Continues

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Business in a Pandemic

We’re all facing challenges as a result of the pandemic, but small business owners have been hit especially hard. In many states, several types of small businesses have yet to reopen amid COVID-19 restrictions. Bars, restaurants, fitness centers, and businesses selling non-essential items are really struggling to make ends meet right now, so we’ve gathered a list of resources to help these business owners stay afloat as we weather this pandemic.

Improve Your Business Processes

Take advantage of this downtime to tackle administrative tasks, reduce your operating expenses, and find ways to boost your bottom line.

• Hire a financial consultant to help you come up with actionable strategies to reduce business costs and reach your financial goals.
• Take advantage of time-saving technology that will scale with the growth of your business.
• Adopt sustainable business practices to cut your operating costs.
• Consider forming an LLC Illinois to save money on taxes as your business grows.

Take Your Business Online

E-commerce has exploded in popularity during the pandemic. Take advantage of this trend by shifting your business into the digital world.

• Learn how to manage remote teams so you can keep your employees productive from a distance.
• Redesign your website and make sure it’s properly optimized for mobile devices.
• Add e-commerce functionality to your website and make your products available for curbside pickup or delivery.
• If you own a restaurant, partner with a third-party meal delivery service like Uber Eats or DoorDash.
• Embrace low-cost online marketing strategies to get the word out about your business improvements.

Engage with Your Customers

Keeping in touch with your customers is more important now than ever. This is a great time to work on your customer relationship strategy!

• Engage your customers via several different communication channels, including email newsletters, live chat services, and SMS updates.
• Ask questions and interact with your customers on social media whenever possible.
• Wow your customers by personalizing their experience with your business.
• Create incentives — like discounts, free shipping promotions, or loyalty programs — for customers who have been financially affected by the pandemic.

Do what you can to ride out the pandemic and keep your business going despite the challenges you’re facing right now. While it may feel like the pandemic will continue forever, you have to trust that things will go back to normal one day. Hopefully, that day comes sooner rather than later.

Our office continues to take new cases and to prosecute the Injury and Workers Compensation Cases that we can. Jury Trials may be suspended, but we continue to work hard to secure justice for our clients.

This is one of the many informative resources you can find on the Coogan Gallagher website.

Credit: We appreciate the contributions of Elena Stewart to this post (https://www.elenastewart.com/).